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There was once a time when American construction and innovation meant something timeless, something legendary. We all have that old hand-me-down tool or toy from an ancestor; back then things were built to last. American Innovation meant to craft something that lasts forever, a lifetime. Things often aren’t made that way anymore. The Second Revivial brand is the antithesis to this mindset of cheap-costing, often-replaced products. We build things to last that would make our ancestors proud. We strive to build things that do not need replacing. It might be “just a cable” to some, but something so simple, goes a long way when it is built to last forever; to survive countless gigs, mishaps, and crazy nights. We anticipate that this will be the last cable you buy, (unless your rig calls for more cables).
-Nico Connor, Founder of Second Revival
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